I did not expect it to be as successful as it became. We grew that business through ups and downs and in 2001 we launched the “Bratz” dolls. In 1993 we became a licensee for “Power Rangers” which was one of the hottest toys then and that basically put us on the map as a toy company. In 1987 we went into the toy business and became distributors for Nintendo Game and Watch. I did go back to Iran briefly, but returned and started a company selling brass giftware from the back of my car. I was planning on going back to Iran and become a civil engineer but we had a little thing called the revolution (in 1979). Then I went to school during the day and I worked through out college until I obtained a civil engineering degree. My first job was washing dishes in a coffee shop in Lawndale and I was getting $1.65 an hour working from11 at night to seven in the morning. I had $750 in my pocket, a one way ticket, and a big American dream. I came here in 1971 and I was 17 years old then. The following is an excerpt of my interview with him published in the Iranian Jewish Chronicle Magazine online:Ĭan you share a little about you background and how you ended up in the toy business? He also set the record straight about the controversy brewing in the media about the live-action Bratz’s film released on DVD last month. While his competitors have tried to paint a negative image about Bratz and Larian, I found him to be an extremely down to earth and kind gentleman. He has been generous in his giving to a number of Jewish and non-Jewish charities. His rags to riches story could be straight out of a Hollywood movie, but Larian has not forgotten his humble beginnings in Iran. Recently I had a rare opportunity to chat with Issac Larian, the Iranian Jewish businessman and brainchild behind Bratz and other popular toys made by his company MGA Entertainment that is the third largest toymaking company in the world. They are cultural diversity with disproportionately large heads, large lips, and wearing trendy fashions-all unique traits that set them apart from every other doll on the market.

One of the most popular girls’ toys for the past several years have been the “Bratz” dolls. It’s Chanukah and toys are on the minds of many parents for the holiday.

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